Social media marketing could use a dose of horse sense
If you seek to eke out any portion of your living from horse related activities and believe tactics that alienate your prospects or clients are effective, or embrace the latest horse training fad or fetish thinking your credibility will be enhanced (with both equines and people), think again.
What can horses teach us about Web 2.0?
So, how does this apply to social media (and combating some of the economic challenges the small business and horse industry is facing right now)? If you’re there for others and show you care, they’ll follow you. Those who feel they can bully buyers with manipulative and self-centered approaches may get their way at first, but won’t likely gain a following.