Social media marketing could use a dose of horse sense

If you seek to eke out any portion of your living from horse related activities and believe tactics that alienate your prospects or clients are effective, or embrace the latest horse training fad or fetish thinking your credibility will be enhanced (with both equines and people), think again.

Horse Sense offers insight on how not to market equine enterprises

Friday’s Opinion Why do some marketers still feel being an aggressive, hostile and avoided herd member is a good thing? Sadly, the very old-school, two-by-four, forget-about-the-audience culture, sell, sell, sell, in-your-face approach is becoming common on some of the social media sites that used to be immune. How can intimidating your buyers into compliance and/or […]