Friday’s Opinion Why do some marketers still feel being an aggressive, hostile and avoided herd member is a good thing? Sadly, the very old-school, two-by-four, forget-about-the-audience culture, sell, sell, sell, in-your-face approach is becoming common on some of the social media sites that used to be immune. How can intimidating your buyers into compliance and/or […]
So, how does this apply to social media (and combating some of the economic challenges the small business and horse industry is facing right now)? If you’re there for others and show you care, they’ll follow you. Those who feel they can bully buyers with manipulative and self-centered approaches may get their way at first, but won’t likely gain a following.