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Inventing Your Horse Career

Building a horse business around a custom tack idea

This is the second part of an interview with Natasha Raina of Two Horse Tack. If you missed Sunday’s post, find out what fun she’s having with horse business success here. Read this prior horse blog post if you want to know why Natasha started her business, what beta biothane is or how she can provide custom tack at such affordable prices.

We continue the story today with honest revelations of the challenges and success that Natasha experienced to ultimately make winging it work in building a successful horse business. If you’re dreaming of Inventing Your Horse Career, we have tons of free stuff (including videos, articles and content snippets) as well as affordable Kindle Editions and a more elaborate entire CD package (great gift for the horse lover in your life) available. If you’re looking for single titles of the Inventing Your Horse Career series as MP3s available via iTunes, Audible and Amazon, these will be offered soon. Sign up for our newsletter if you want to know the moment these are available. We’ll include clickable links to your favorite online retailer.

You’re in the process of moving sales from e-bay to your website. Can you talk a bit about your success selling through e-bay?

Inventing your horse career with custom tack by Two Horse Tack “We launched on e-bay March 2011. Obviously you have to have an image to list on e-bay. It was a big leap from knowing how to make stuff to how to market stuff. Traditionally tack is featured in a light box instead of on a horse. I put a white sheet up in the basement – starting out with English and Western bridles – and used hot lamps that they use for poultry instead of expensive photography lights. People didn’t realize the bridle came with  reins, so I draped the reins separately on top and around the headstall. The only problem with this fix is when viewed as a thumbnail the whole setup looked like and was a perfect rendering of a penis.

“The biggest hurdles we’ve had is people don’t know anything about the material and may be hesitant to try it. One of the ways to overcome this is to make the product visually appealing and provide quality photos with lots of detail. Try to help people understand what they’re getting.We have found that people don’t necessarily read descriptions, they base their buying decisions on the picture.

“I took a cheap point and shoot camera and put the product on a horse. That actually was a huge step in the right direction. Everything went better when it was pictured on a horse. I spent all of 2011 putting tack on my horses and took over 100,000 pictures that year using just my 2 horses as models. If a horse is not in the picture people don’t understand. They can’t visualize it. It just looks like a bunch of straps.

“A lady from Norway bought one of our items and she sent me some really nice pictures on her horse with a professional camera. We sold way more of this product than anything else. This is where everyone comes together and helps you. A friend let me borrow his $2,000 camera to see if it made a difference. It did. The continuous shooting mode on  cameras make a huge difference when trying to capture the right shot. There are very few books out there on how to take pictures of horses – certainly not how to take pictures of tack on horses and make money off that. The more visually appealing it is the better it sells.”

What’s your background?

Horse Sense and Cents talks with Two Horse Tack founder about Inventing Your Horse Career“I’ve had a horse since I was 10 years old and  lessons when I was 6. My first horse, Magic was a saint, a sorrel QH gelding, who you can see on our site modeling at the ripe old age of 30.  I would always joke that he was one quarter horse and three quarter guardian angel. Thanks to him I was able to do a little bit of everything. My riding horse now is Sue, a 12 year old QH gray mare who is directly related to him. Her nickname is Long, Suffering Sue.

“As verification of my varied interests just take a look at our site, Facebook and the blog. Most of the pictures of a gray horse are of her. I’ll do a couple of endurance rides each year, lots of trails and camping. I’m a speed demon so I like anything with speed, like barrel racing. I even dressed her up in one of our medieval bridles and was the headless horsemen in the local Halloween parade. I also love driving and have found it is the perfect way to let non-horsey people experience how wonderful horses are. My goal this year is try a sanctioned three-day event. I also recently tried Mounted Games for the first time this year and absolutely loved it! Basically if it involves a horse I’ll try it!

“With our Tack giveaways I started asking out of curiosity ‘What type of riding do you do’ I’ve found our audience is the same kind of people. We like to do a bit everything. We’re not professionals and the ribbons don’t matter.”

What did you do to get ready to launch Two Horse Tack?

“I started the company’s online presence in 2011. Getting ready to launch implies it was this well organized, well thought-out plan. It was more of a, let’s just give this a shot and see how it goes kind of thing. It’s good to have ignorance. It would have been off-putting if I had told myself two years ago how much work it was going to be. Everything is a struggle. From tack designs, product descriptions . to managing the back-end of our website.

“The pictures are a job in itself. I usually work with 2-3 helpers or posers. With the camera’s continuous shooting mode a normal 2-3 hour shoot will result in over 2,000 photos. I will then have to pick through and edit. Each photo visible on the website requires about 10-20 minutes worth of editing. Flies, weird backgrounds have to be removed and then the image has to be colored corrected with a properly calibrated monitor so the colors depicted are as accurate as possible. Learning the editing program (Adobe Photoshop) was a huge learning curve.

“When you put it down on paper what’s involved, I could see why someone would go ‘thanks, but no thanks.’ You have to learn a whole lot on the business side. How to add traffic; there’s a lot to learn to use Google Analytics, a wonderful product, effectively.”

If you’re looking for tack you can stick in a washing machine or dishwasher – you’ve found it.

In case you missed the video in the first blog post of this interview, here it is again (it’s only two minutes – well done and worth the watch):

 

Have a horse business idea? Share your dream in the comments below to get some help getting there. Please also click the sharebar to let others know how much you enjoy this free blog. Thanks!

What’s new at Horse Sense and Cents®?

It’s been a whirlwind few months with so much going on. Time’s streaked past in a way that has me wondering why we’re not still in August. Almost reminds me of the first time I sent a horse down the lane for a track breeze – kind of a joyous blur seeing but not fully able to focus on the milestones passed along the way to the finish line.

Halcyon Acres horsesWe’ve been doing a lot of work on the Horse Sense and Cents® website and products over the past few months. There’s still much more to go, but hopefully the changes will make it easier for you to find what you are looking for on the site. Do feel free to reach out (full contact information is available at the bottom of almost every web page) if you have questions, want to see us offer something new or are having trouble locating the information you seek.

Do take the time to look around a bit while here as there’s tons of free information designed to help you reach your training, career or equine relationship goals. Much has been added to the Inventing Your Horse Career pages (although we’re still working on a better organizational strategy).

For those still seeking last-minute gifts or stocking-stuffers for the horse lovers in their life, we have some great gifts that can be downloaded for $2.99, $6.95 and $15.99.

Inexpensive equine audio and printed e-booklets

Reaching Alpha HorsesWe’ve just started making titles available as audio products. You can now buy the Reaching Alpha Horses e-booklet for to enjoy as a listening experience via Audible.com for $6.95 or on Amazon for only $6.08 – or at no cost with a free 30-day Audible.com trial membership.

We expect the title to be available on iTunes and other major online audio retail outlets within the next week.

Alternatively, if you prefer reading to listening, the Kindle Edition of this title is only $2.99. You can buy it as a PDF document here on the Horse Sense and Cents® website.

Who hasn’t scratched their heads over the challenges an Alpha can present? This resource will help you customize approaches to get that special, opinionated equine excited about building a partnership.

Look for Bringing home an off-the-track Thoroughbred in audio next week. Or, buy the Kindle Edition or PDF if you want a fun, quick read for only $2.99.

Valuable, affordable equine career insight for time-starved horse lovers

Inventing Your Horse CareerMore than a dozen equine professionals had a lot of fun coming together last year to create the Inventing Your Horse Career Series. We’re running a half-price special on the 9 CD boxed series right now (just enter the discount code HSACLA2012 to save $119). We’ve also created individual MP3 download options for those who want the material in smaller and more affordable doses. You can get the Inventing Your Horse Career MP3s (about an hour a piece) for $15.99 each or $29.99 for three.

More free training tips and fun tools you can use

Beginning in 2013, we’re going to try to publish articles in the blog on a regular schedule, but back it off to twice a month. Of course, if we have something exciting or timely to share, we’ll jump in off-schedule, but it seems better for all to know when new posts are coming. Is there a particular day that’s favored by you readers? If so, please note this in the comments below or send me a private message. The day of the week makes no difference here, but frequency does. Also, if there’s a topic you’d like to see covered, say so and we’ll try to respond accordingly.

Horse Sense and CentsWe’re going to start producing the free newsletter monthly (if you’re not signed up, just enter your name and e-mail address on the right column of this page). This wound up taking a lot more time to create than anticipated so to keep it interesting, fun and relevant, quality over quantity seemed like a good move. For those who subscribe, we’ll send out some other fun surprises periodically, but limit the formal treatise to twelve times a year.

We’re in the final production stages of the long-awaited title by Rob Fera (the working title is Bringing Up Baby, but we need to change this as John Lyons already claimed that one) focused on foal care and handling pre-natural through 18 months with great information on nutrition, health issues, ailments, training and all sorts of super tips on being smarter about raising a young horse in a way that helps him be his best. This has been a much-anticipated book that we’re excited be close to finishing. Watch for free sneak peak chapters here as we get closer to a publishing date.

Hope you all have a very happy holiday season and prosperous new year. Thanks for being such a loyal, active and supportive following. I look forward to joining with you next year to ‘Enjoy the Ride.’

Fun solving a horse challenge – Linda Hauck created world-wide demand doing it

Everyone involved in creating the Inventing Your Horse Career initiative had a lot of fun with this project. It was amazing to hear the stories and histories of some of the people shaping the equine industry in the United States and Canada while fascinating to learn from their experience.   

Going global at a gallop

Linda Hauck of Spursuader

Linda Hauck struck me as a great success story when I first met her – and a perfect person to spotlight for those who dream of a job with horses in the mix but aren’t sure how to make it so.

Her story of inventing the Spursauder comes from personal challenge and a determination to find a better way. What’s amazing about her accomplishment is she managed to go from prototype to international player in less than two years. With an initial frustration about how traditional spurs didn’t work well with the off-the-track Thoroughbreds she was training and the imagination to create a better solution, she now can be proud as people spot FEI competitors doning her product.

In just months after final design, Linda secured a distributor with a long history and huge reach in Europe. Six months after that, she was signed on the spot with an Australian distributor with 40 stores. Today, she travels the world, picking up distributors and fans in new countries every month. This product was invented in 2009. What fun for her – and anyone who’s able to model her approach to achieve similar success!

Once she rolled out the prototype and confirmed on the horses she was riding it did what she intended this spur to do (provide a softer solution for more sensitive horses), she put it in the hands of as many professional riders and trainers she could ‘spursuade’ to give it a try. Her goal was to get honest feedback prior to crafting a final product design. Of course, having the testimonials of Olympic medalists helped as she moved through manufacturing to building strategies for packaging, marketing and distribution.

Horse trade shows can be a great promotional tool

Trade shows have been a perfect vehicle for her to sell this product (to both individuals and distributors), but she cites a close second as getting people to test it on their own horse. She still gives away a lot of product to tack shops (one free with every eight display purchase – recommending the store owner sign out the freebie to shoppers to test), reviewers, professional riders and others in a position to help spread the word.

“If someone had said to me a year ago, Linda, you’re going to go to Australia, England, Germany, British Columbia, Alberta, across the United States because of this spur, I would have – no, you’re crazy,” Hauck admits. It’s remarkable how fervor behind the right idea can take off.

What Linda’s managed to do is present her product in a way that crosses all industry disciplines to appeal to trail riders, extreme cowboys, dressage riders, eventers, hunters and those that just want to have fun.

Visuals are critical at trade shows. This includes making your booth look good with color coordination and banners hung high so people can see them from a distance. Linda notes the importance of having good product displays and interactive opportunities for visitors. In her case, this involves spotlighting both Spursauders® and Prince of Whales spurs and conversations that have people poking each other with both. Frequently, early visitors return with friends to exchange jabs and feel the difference.

Linda admits advertising and pictures don’t work for this product because it’s something people need to feel and see in 3D. Understanding how people will best experience your message is part of creating a good marketing mix, and one that Linda’s discovered through trial and error.

As with all of our Contributors to the Inventing Your Horse Career series, Linda has a strong focus on believing in what she’s doing with a giving back mentality. That’s been a big factor in her success. “If you’re not sold on your product, they’re going to know it in a heartbeat – believe in your product and you,” she advises.

Inventing Your Horse Career

If you’ve always dreamed about a career with horses in the mix, why not try? Of course, it will require time, dedication, research and the right idea, but if you’re willing to do the homework, weather the challenges and get excited about the opportunities, you might be surprised at how possible turning your passion into a livelihood is.

It’s critical to ensure you have a market. We interviewed a number of people who were offering something new so had little to compare their offering to, but designed a great plan to educate (and in some cases, production required a lot of creative thinking too) those who might be receptive to their idea. Plan on two years before your business takes off (and don’t get frustrated when you feel like you’re putting a lot of effort forth with no returns – early marketing, networking and outreach tend to pay huge dividends just about when you’re ready to give up).

Work the numbers (keep your other job during start-up efforts), put a marketing plan to paper and seek out mentors to help you get and stay on track (the horse community is incredibly accessible and kind when approached with clear and concise requests). Find out from those who have succeeded before you what you need to learn, who you need to know, how you need to proceed and what to look out for. If you’re serious, dedicated, passionate and willing to put the research and learning time into preparing for a smart start, you might be amazed at what you can do.

Denny Emerson shares horse career start and fun

We were fortunate to have Denny Emerson participate in the premiere CD series of the Inventing Your Horse Career initiative. He’s the only rider to have ever won both the gold medal in eventing and the Tevis Cup buckle in endurance. In 2006, he was inducted into the USEA Hall of Fame. Last year his book How Good Riders Get Good: Daily Choices That Lead to Success in Any Equestrian Sport was published by Trafalgar Square. Talk about a lifetime of achievements, Denny has even spent a total of fifty consecutive years competing at the preliminary level or higher in eventing. He and his wife May divide time between their Vermont and North Carolina facilities running Tamarack Hill Farm  with a considerable focus on helping young and novice riders enjoy the eventing experience.
If you want to meet Denny in person, he’ll be at Everything Equinein Essex Junction Vermont this weekend, presenting on Sunday, April 29th in the Outside Arena from 1:30 – 2:45 p.m.

Inventing Your Horse Career includes Denny Emerson
Denny Emerson shares on Inventing Your Horse Career

How has riding changed since you were a kid riding your pony, Paint?

“I think in some ways it’s become much more sophisticated and much more polished. In other ways it’s become much more stylized and less adventurous. When I started riding — we moved to Greenfield, MA, from Exeter, NH, when I was nine in 1950 — there were 150 million people in the United States. A year ago, or something like that, we hit 300 million. The population of the United States has doubled in my riding lifetime. With that, the riding opportunities to ride out have dwindled dramatically. I think, unless you live in the big middle section of the United States where there’s still probably more open land, if you live on the East coast or the West coast, where I think a lot of the people who ride English do live, they’ve seen suburbs and shopping malls and highways cut up a lot of the land where, when I was a kid, you could ride.
“I think that some of the riding is better, in the sense that it’s more technically proficient, but I think that maybe kids aren’t as likely to have grown up hacking around, playing with their ponies, galloping around bareback, learning to become natural riders. It’s a mixed blessing. I think I would rather have somebody start out riding bareback on a pony then riding around a little ring at a lesson barn but I think those opportunities are fewer now than they were when I was a kid.”

What people who have shaped your riding career and direction?

Denny Emerson still going strong eventing in 2009

“When I was a little kid, the farm manager at Stoneleigh-Prospect Hill School — it was called Stoneleigh-Prospect then, later it merged with Mary Burnham School, it’s now Stoneleigh-Burnham School – was a dairy farmer from Heath, Massachusetts, named Francis Kinsman. Francis liked kids and he bought a little one horse, open-topped, home-made, wooden trailer to take me around to all the little local gymkhanas. My parents weren’t horse people. Francis opened a lot of doors for me just by making it possible for me to start to do stuff. He was very influential. I didn’t even realize it at the time. He opened doors by taking me to all the little western Massachusetts gymkhanas – Rowe, Heath, Charlemont – all up in the Mohawk Trail area. Later I worked at the Green Mountain Stock Farm up in Randolph, VT, doing Morgans in 1960, ’61. The people that ran that, Jack and Art Titus, were very helpful to me.
“Then, when I got interested in eventing — I went to see an event in 1961, I’d never even heard of eventing and I decided I wanted to do that – I was at Dartmouth College and Joe McLaughlin at Hitching Post Farm was very, very helpful to me. I used to go over there from Dartmouth and ride. He’d put me on everything that was available. I started to learn to jump with Joe; I was twenty at this point. I hadn’t been in a jumping background. I’d done a lot of trail riding and showing Morgans and hundred mile adventures at GMHA, that type of thing, but I hadn’t been a jumping rider. I would say those people early on.
“Later, of course, Jack Le Goff, the coach of the U.S. three day team and Walter Christenson, who was a dressage trainer that used to come over for the New England Dressage Association, Sally Swift, Priscilla Endicott who ran all those clinics at The Ark in Harvard, MA, that Walter Christenson came to. There have been a lot of people over the years. My wife, May, who has made things very easy because she likes the same things I do. Those are some. I’m probably leaving out ten that I should have mentioned.”

Is there a particular horse that stands out in your career?

Denny Emerson

“Victor Dakin was the horse that allowed me to be on the team that won the gold medal in Burghley in ’74. I think that a horse like that changes your life, in the sense that it opens huge doors. Before I was on a gold medal team, and after I was on a gold medal team, it was like two different opportunities to be involved in the horse business. So, Victor Dakin, certainly. Then I had a horse named York, from New Zealand that was the U.S. national champion in ’79 and was USEA Horse of the Year. I think in some ways York was the most talented horse I’ve ever had. He was better in dressage than Victor. Victor was an aggressive, attack machine type of a cross country horse, suited for the long form eventing of thirty-five years ago. He wouldn’t be a good horse for today. He’d be too hot in dressage. And you don’t have to go eighteen miles on cross country anymore. But he was the right horse for me at the right time.”

Everything Equine Expo

Lisa Derby Oden (the co-creator of the Inventing Your Horse Career CD series and equine business consultant will also be presenting at EVERYTHING EQUINE EXPO on April 29th. Enjoy her wisdom at Learn From the Pros: Unique Career Paths to Success in the Horse Industry in the Equine Summit Room from 12-12:45 p.m.; and Websites & Social Media & Blogs…OH MY! Integrating Your Online Presence from 2 – 2:45 p.m..

Horse career successes that make you smile

Reflecting on Stacey Small’s story and the incredible things she accomplished to get where she is today always puts a big grin on my face. This gal forged a path no one else had traveled before her with eyes set on making life better for the horse as she created her horse career. Like so many successful entrepreneurs, she wound up improving the quality of life for not only the horses she touched, but also the many people involved along the way including employees, vendors, customers, associates and want-to-be equestrian providers. Anyone lucky enough to enjoy a conversation with this gal could learn vast amounts about business savvy, creative solutions and humility.

Stacey Small, contributor in the Inventing Your Horse Career Series
Stacey Small, co-publisher of The Holistic Horse Magazine and contributor to the Inventing Your Horse Career CD series

After graduating from the University of Michigan with a degree in Graphic Design, she landed in New York City with a job at a design firm. That early education served her well as she unexpectedly went back to school to study the medicinal effects of herbs and then launched a company that was so successful with the products it produced and following it developed that she was bought out by Arenus, where she now serves as a consultant.

 Inventing Your Horse Career with manufacturing in the mix

 Stacey says it so well; perhaps it’s best to turn the reins over to her, so to speak. Below are some snippets from the full hour audio CD included in the Inventing Your Horse Career series. Her interview was a delight and an education for all involved. She tells the story of her challenges and solutions in manufacturing products that had no precursor, shares tips, resources and marketing genius, offers suggestions for individuals considering an equine career that involves manufacturing product, provides ideas on how to best build an effective network and more.

“The primary reason I ever ended up developing products was really to service the needs of the animals. I was finding that they had certain needs in working with the different vets at the racetracks back in the late 80s. There were holes in the products that were available in the marketplace at the time. And they challenged me, they (the vets) said, ‘You’re not a vet. You cannot practice acupuncture. Eighty percent of Chinese medicine is really the herbs. We don’t have time to study the herbs, so put yourself in school.’ And I said, ‘Sure, why not? I’ll try it.’ And the light bulb went off as soon as I hit the class because I realized it makes so much sense. Horses are herbivores. They’re meant to be eating plants. I realized that they’re subject to a lot of the fast food regimes and high-paced lifestyles that we as people have become accustomed to. So I wanted to bring back some normalcy to their domestication. So the product started evolving through the studies and the communications with the vets and what the animals were actually seeking for to rebalance themselves.”

Just in case you’re wondering, Stacey is the founder of Equilite and the creator of Sore No More Liniment® (voted produce o the year two times by The Horse Journal) and is also co-publisher of the Holistic Horse™ Magazine. She was inventing holistic products and natural solution ideas for horses before this was even part of the progressive, let alone mainstream, equine community conversation.

Interestingly, Stacey kind of stumbled into the career that has dramatically shaped the past two decades of her life. “If you asked me twenty years ago if I was ever going to be involved in manufacturing, I probably would have looked at you cross-eyed,” she admits. “It wasn’t the original intent at all. But I allowed the communication and the requests I was getting and the inquiries from multiple sources to kind of formulate a direction and I explored it. And that’s how I actually ended up developing the products.”

Holistic horse products started with Stacey Small

Stacey Small’s role in helping to introduce a larger equine community to more natural practices and products is undeniable. Anyone who has discovered the effectiveness of holistic solutions where horse care is concerned owes her a debt of gratitude. Even if you’ve yet to explore this new herbal world, her story is priceless.

If you’ve ever thought about introducing something new to the horse industry – or venturing into the manufacturing realm – what Stacey shares and the models she offers are amazing. Often, the best way to improve your chances of horse career success is to learn from those who have done it well before you. Stacey didn’t have that option when she launched her idea, but she culls from the knowledge and support of fellow entrepreneurs in the equine field constantly today. Even as an established, respected and profitable inventor, she recognizes the value of learning from others and the importance of collaboration through a support team. Why not consider the incredible opportunity available to you in learning from some of the seasoned ideas and lessons learned Stacey offers in the Inventing Your Horse Career CD series?

 

 

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Finding time for horse activities

Whether you’re striving to schedule regular and quality time with your horse, dreaming of launching an equine business or an equine entrepreneur trying to do more, chances are you don’t feel there are enough hours in the day.

Time management systems suggest reflecting late in the day or early in the morning on major tasks, creating lists, labeling priorities, blocking time, tracking hours, forgetting about the hours and visualizing the results, getting up earlier, going it one day at a time, planning weeks or months or years in advance, focusing in big blocks, allocating only small time periods to get a handle on productivity, etc. etc. etc. You can find as many different opinions on what makes a good approach being productive as you can convictions on the right way to train a horse.

Ask a busy person

I’ve become a big believer in the ‘ask a busy person to do the job if you want something done’ philosophy. Those who have figured out how to effectively manage their time to get more done than most are usually people you can call on when you absolutely must have deliverables on time and as promised. These people give their word and mean it. The truly effective producers aren’t the ones complaining about how busy they are (beware here – such folks generally have a bevy of excuses for why they didn’t deliver – or a list of people to blame for their failure). The ones you can count on tend to make your jaw drop at how much they get done without fanfare or histrionics.

Creating quality horse time

Frankly, circumstances have made me feel a bit overwhelmed of late. Consequently, I’ve struggled a bit to hit my stride in what’s usually a very productive work day. Sometimes there’s just too much for us to handle so we find ourselves paralyzed by the demands. Of course, I do lists, track time and try to prioritize and plan ahead, but sometimes that’s not enough. What I find suffers through all of this is time with the horses. When you’re distracted it not only robs hours from enjoying equine companions, but also prompts reactions you probably don’t want as your tension is transferred.

Instead, it’s important to be there when you’re riding, grooming or just doing basic care. That time can be great for clearing your head and preparing to get focused on the daily grind. I’ve discovered a way to make this so for me.

A different kind of approach

This year, I tried something new that seems to working (so far). At the beginning of the month, I decided on seven major areas to focus on. Each day (they’re all the same throughout the month so there’s no need to tax my brain to remember what the primary goal is on a particular day of the week) starts with 2 hours devoted to a single objective. It’s amazing how that feeling of pride from self-promised productivity creates a mindset and rhythm for incredible accomplishment once the sun rises. Of course, this also provides more flexibility to deal with unexpected time demands because critical tasks are completed before others wake up. Not surprisingly, the horses have responded favorably to undivided attention.

Before February starts, I’ll review accomplishments in these areas and decide which ones should be carried over for another month. Certainly, priorities change too. It’s important to incorporate new client and other demands in shaping next month. Still, since this seemed to work so well as a trial, why not make it a practice for the year? I’ll let you know how it goes.

Enjoying longer days

For anyone seeking to start or grow a business with horses in the mix, being able to find the hours in the day to get everything done with extra time to devote to concentrated horse interactions and/or business planning and marketing activities is critical. Why not try doing something different to help make your dreams come true?

Do you have strategies that have been effective for getting more out of the day? Ways you ensure you have enough quality time to enjoy your horse or horse business? Challenges you want to disclose for possible ideas to resolve? Please share in the comments below.

If you’ve always dreamed of a job that includes horses in the mix, please join us for a free Webinar hosted by Randi Thompson and featuring Lisa Derby Oden and Nanette Levin as presenters on ‘Inventing Your Horse Career.’ It’s February 26th from 7-8 p.m. EST. You can sign up here or go to https://www3.gotomeeting.com/register/304809542.

Photo credit: http://www.morguefile.com/

Exciting news from Horse Sense and Cents™

This might be the best resource you’ll find if your dreams include a career with horses in the mix

Wow – what a crazy six months it’s been. I’ve been working with over a dozen equine professionals to bring something together that I think most of you will find incredibly valuable and timely. Check out the Inventing Your Horse Career announcement below. Plus, we tore down the site, recoded, reloaded, incorporated a theme that should provide a much better experience for you and are working daily amending the pages to ensure you can quickly find what you want. Please let us know what you like, what you don’t and what you’d like to see more of as we continue to modify the site to make it more fun for you to explore.

Inventing Your Horse Career

One of the features we’ve added to the site is a search bar at the top. If you enter Inventing Your Horse Career, you’ll find a summary page of all that’s up to date, but we’re adding new material every day. Many of the Contributors to this CD series have also provided tons of free stuff that should get you charged about what you can do – with guidance on how to get there.

But that’s not what has us all giddy this week. After six months in this labor of love, we have a product that everyone involved is extremely excited about – and proud to be a part of. If you’ve ever dreamed of a job with horses in the mix or want to see more detail on who’s involved, go to Inventing Your Horse Career. Briefly, what we’ve done is assembled an array of some of the most interesting and accomplished equine professionals in North America with 9 CD series that highlights stories, tips, resources, lessons learned, success secrets and contact information. It’s amazing how candid and generous all are in these interviews – and how focused they are on giving back. In addition, we highlight a number of success stories in horse career opportunities you may never have considered – with people who have found creative ways to craft a rewarding and extremely lucrative horse job with imagination and grit.

If you have a special someone in your life that has always dreamed of a horse career (we also feature professionals who decided to chase their passion later in life to find fulfillment and financial security), this is a great holiday gift. Consider too, how you could change a life for a loved one (including yourself) determined to make 2012 the year of life transformation and resulting happiness.

Free horse tips newsletter

We’re also launching a new feature for visitors to the Horse Sense and Cents™ website – namely a weekly newsletter. Simply enter your name and e-mail address on the top of the right column of this post and you’ll not only get features that include a quote and tip of the week, useful resources to check out, some regular introductions to people in the equine world you should get to know and special finds, but also bonus surprises on training tips and horse care issues. Please add your name and e-mail address above to start learning and chuckling from these brief and relevant treats.

Turning Challenging Horses Into Willing Partners

Find easy ways to reach the difficult horse
Now available in Kindle too!

Through the end of December, we’ll be offering signed-by-author (you can ask for a personalized message) copies of the Turning book with free shipping and handling to the US and Canada (thanks to the large number of those to the North who have ordered this book – we’ll take a hit here but you all have been incredible with your interest and support and deserve a nod and reward). There’s a click through on the home page, or you can go here.

Equine E-coaching

We’re now offering e-coaching for horse training, horse breeding and foaling and horse care issues. For those who sign up prior to December 31st, you can tap into a one-time special offer of $399 for the year or 3-months for $199. After that it will be $699 for the year or $249 for three months. We’ll have this set up on the products page (which may change to ‘store’) in the next few days, but feel free to call (585) 554-4612 or (888) 875-3551 (in the US and Canada) if you’re too excited about this to wait.

Horsing around

Please do take a few moments to visit the changes we’ve made to the site, explore the free offerings, sign up for the newsletter and surprises and tell us what we can do to help you. This site is all about giving back and reaching out. So, we appreciate any feedback you can provide to make this a better experience and opportunity for you. Feel free to share in the comments below.  Hope you all have a very happy holiday.