Sometimes young horses and mature riders are a good fit
Special young horse teaches trainer a new lesson It stands to reason that putting a young horse with a green rider – or a more mature tentative rider who harbours deep fears from prior injuries – is a recipe for disaster. This year, I was again reminded that there are no absolutes. Once in a […]
Horse Sense offers insight on how not to market equine enterprises
Friday’s Opinion Why do some marketers still feel being an aggressive, hostile and avoided herd member is a good thing? Sadly, the very old-school, two-by-four, forget-about-the-audience culture, sell, sell, sell, in-your-face approach is becoming common on some of the social media sites that used to be immune. How can intimidating your buyers into compliance and/or […]
Find equine businesses in your neighborhood
Tim Van Loan launched www.HorseShoeCorner.com in July of 2008. It’s an interesting concept borne from personal challenges. While he’s still working on gaining critical mass to make it a regular destination for buyers, he has created some useful tools for those tired of trying to compare horse services and products. Horse Sense and Cents for […]
Is the horse economy in the tank?
Friday’s Opinion Politics aside, it’s been a challenge for many equine operations focused on commerce and profitability this year. I’ve always been a big believer in attitude shaping results. Collective cries of woe can be even more dangerous than individual negative thinking for your business. Admittedly, this year has been tougher than most for me […]