Alpha Mares – how do you define them?
I’ve seen a lot of chatter – and some interesting convictions – concerning the alpha equine. Some base their comments on alleged scientific fact culled from published and apparently credible herd observer gurus and others either expound on what they’ve been told or make it up as they go. Admittedly, I’ve logged many years as […]
Horse Sense offers insight on how not to market equine enterprises
Friday’s Opinion Why do some marketers still feel being an aggressive, hostile and avoided herd member is a good thing? Sadly, the very old-school, two-by-four, forget-about-the-audience culture, sell, sell, sell, in-your-face approach is becoming common on some of the social media sites that used to be immune. How can intimidating your buyers into compliance and/or […]