Consider the horse

There’s been a recent barrage of messages lately through blogs, online forums, DVDs and other platforms that lambaste those who use tactics that ignore the horse’s needs. Of course, most of these directives are worded in a techie fashion that excludes the neediest novices from the conversation. It’s also interesting that some of the more […]

What can horses teach us about Web 2.0?

So, how does this apply to social media (and combating some of the economic challenges the small business and horse industry is facing right now)? If you’re there for others and show you care, they’ll follow you. Those who feel they can bully buyers with manipulative and self-centered approaches may get their way at first, but won’t likely gain a following.