We’re all about keeping the horse in the conversation. Whether this involves customized young horse training ideas designed to help you understand what your horse is trying to tell you (you can read tons of free blog posts to get you started) or finding new career ideas for you with horses in the mix (through […]
“And the light bulb went off as soon as I hit the class because I realized it makes so much sense. Horses are herbivores. They’re meant to be eating plants. I realized that they’re subject to a lot of the fast food regimes and high-paced lifestyles that we as people have become accustomed to. So I wanted to bring back some normalcy to their domestication.” Stacey Small
When I talk to successful horse business operators, they are very clear about what they do and are consistent in presenting a message that reflects this. In addition, they’re passionate about their mission because their business is founded on a service or product designed to help people (and/or horses).
“I came from an industry that sued its fans when they started stealing music through Napster,” he said. “There is sentiment in this business and you have to play to it. It is true in show business and it is true in racing. If you have a horse who gets people in the heart, then they want to come see them and get to know more about them, and you have the Beatles again.”