Horse sense rules: when scripts for success aren’t working, stop the stupidity
Of course, almost every business-savvy multiple-horse-owner who has engaged vendors for training find themselves stuck with a bill that delivers a horse that is not only ill-prepared for the stated job request, but also set back by human mistakes made in the ‘schooling’ process, ONCE. What really puzzles me is why there are so many who go back for more.
Losing Client or members with your policies?
It’s amazing how many stupid rule decisions get made without considering the associated costs of annoying clients. If you’re an equine professional, selling to the small business market or a horse membership organization decision maker do you think about the customers’ reactions with efficiency or protection ideas? Today’s talkative social media environment demands you confirm […]
Horse Sense offers insight on how not to market equine enterprises
Friday’s Opinion Why do some marketers still feel being an aggressive, hostile and avoided herd member is a good thing? Sadly, the very old-school, two-by-four, forget-about-the-audience culture, sell, sell, sell, in-your-face approach is becoming common on some of the social media sites that used to be immune. How can intimidating your buyers into compliance and/or […]