The comical scenarios began before the event when an exhibitor showed up with a 700 LB horse (it might have been easier getting him into the place if he was live – he wasn’t).
Friday’s Opinion Why do some marketers still feel being an aggressive, hostile and avoided herd member is a good thing? Sadly, the very old-school, two-by-four, forget-about-the-audience culture, sell, sell, sell, in-your-face approach is becoming common on some of the social media sites that used to be immune. How can intimidating your buyers into compliance and/or […]
Tim Van Loan launched www.HorseShoeCorner.com in July of 2008. It’s an interesting concept borne from personal challenges. While he’s still working on gaining critical mass to make it a regular destination for buyers, he has created some useful tools for those tired of trying to compare horse services and products. Horse Sense and Cents for […]
Excerpt from Turning Challenging Horses into Willing Partners due for release winter, 2010 Table of Contents Glossary Section I: Starting from a position of knowledge Chapter 1: The Challenge Chapter 2: Identifying the root of the challenge Section II: Developing a work plan Chapter 3: Working with scared horses Chapter 4: Turning mean to green […]