Sure, this year’s Triple Crown is old news for most, but I’m not quite ready to let go of a victory that was 37 years in the making. So, if you’re in the mood to let this high continue, you’ll enjoy the bit of fun history below. Honestly, after so many disappointments, I didn’t see […]
For those of you not familiar with Kindle as a business resource and how it’s structured relative to payment, you can download a document or website at no cost to you, whether it’s a young horse training book, a website blog focused on alpha mares, an e-booklet on transitioning OTTBs, a horse care missive, or whatever you deem worthy of presenting to others related to equine careers or horse care.
When I talk to successful horse business operators, they are very clear about what they do and are consistent in presenting a message that reflects this. In addition, they’re passionate about their mission because their business is founded on a service or product designed to help people (and/or horses).
Even if you assume the boarding facility is providing excellent care (which isn’t always a given), domesticated horses need attention and engagement.
Today, TB owners can’t give away a horse that’s no longer running competitively, rescues are over-flowing and adopters may get the warm fuzzies initially, but most are ill-prepared to transition a horse that comes with no training to help them understand the requests presented for their new career. Are the horses really better off now being dumped into a holding stall or pasture environment that provides no preparation for future demands or little stimulation during their stay?
Do you try to provide your equine clients/prospects with all the information you have on a horse/program/product/service or do you prefer to operate from a “what they don’t know won’t hurt them” perspective? Granted, with horses, sometimes they will live up to your expectations, so approaching them with a clean slate, so to speak, can […]