Perhaps I’ve been living in the country too long to understand some of what goes on in the real world. That’s OK with me. People gossip, yes (everyone knows everyone), but they also extend themselves to neighbors in need with genuine caring, concern and grace. Community members jump up to chip in because they can. It’s done without belittling the receiver. Reciprocity isn’t a concern. All recognize they may be in need some day, but mostly, do it because it feels good to be kind.

novice riders are great learners
Reaching out to novices can be rewarding in more ways than you imagined.

People puzzle me. Those boasting a moral compass with animal interactions can be so cruel with humans. These are usually the same folks who claim to have the only right answer as it pertains to the horse. Actually I imagine their genius extends far beyond the equine realm. Pity the people who have to live with them.

The older I get, it seems, the less I know. Usually, I enjoy the idea of exploring new learning experiences with others, but lately I’ve grown wary of most touting horse advocacy rank. It boggles the mind that some believe bullying forth to enlighten those they purport to support is a good way to sway opinion.

Most good leaders are humble

When I reflect on my best teaches over the decades with equines, they’ve been humble. Most have been quiet, thoughtful leaders changing the world one horse or one human at a time. Have I trained with Olympians and other celebrities? Yes. Are these the people who have made the most significant contributions to my understanding, skill and quality of life? Definitely not.

Memorable influencers are wise and mature – having a deep inner compass that produces followers and fans not because they say they’re great, but because they show they care.

Some of my most treasured mentors achieved incredible credentials and acclaim – something you usually discovered long after connecting with them because they didn’t broadcast qualifications, but rather looked at every day anew based on results. Others drew from hands-on experience and the people who helped them along the way. Both types of professionals (a term I no longer take for granted, nor use lightly) have made a huge difference in my perspectives and accomplishments over the years.

Is there an answer the industry can agree on?

I don’t know what the answer is anymore with horses. When I was young I did. I knew it all. Now I just have more questions. I do wonder about the ironic nature of people’s behavior. It’s scary to watch what’s going on in the horse industry, but hard to be heard over the battle cries of the camp crusaders. It seems most would rather fight than do good as the number of people willing or able to personally support horses continues to wane. We’re already seeing the fallout from this with horses being discarded in growing numbers.

Novice riders have a huge need that’s not being met

Twenty-three years ago I founded Fulcrum Communications at a time when the small business moniker was uttered with disdain by the rest of the industry. Business owner clients are eager learners, smart adapters and willing and happy to pay a fair price for services – provided the investment offers results.

I see a similar phenomenon with novice riders today. Sure, there are products available, but few seasoned horse people willing to reach out to help them get pointed in the right direction where they live. These riders will shape the future experiences of the horses across the world and influence industry movement tomorrow – for good or bad.

Influencing the horse market requires understanding people too

I shake my head when I see people responding to forums, groups, blogs and other online venues where only words are exchanged with absolute conviction on how to handle a horse they haven’t seen in a situation they haven’t witnessed. This approach doesn’t increase credibility, it undermines it. Perhaps some of the time spent attacking others (it’s sad this happens so often when novices ask for help) could be spent helping those in need close to home? I witnessed how the world changes one person at a time as we collaborated to change perceptions and rule making for small businesses in the 80s and 90s. Believe me, it’s a lot more rewarding and effective when you choose to contribute to the world with positive energy.

Reaching out to one local novice not only changes her life, but the experiences of every horse she touches. Plus, the joy you get from the appreciation expressed – not only in words and timely payment, but also through eager application of new approaches – is priceless.

Help your equine business and the industry

Most of the novices I meet are amazing. They love their horses and are willing to invest what they can once they realize they’ve hit a wall. These are rarely wealthy people, but are smart and humble enough to know when they need help. They relish knowledge provided in a way they can process and apply.

If you’re looking for a market that wants your help, consider how you can customize what you offer to reach these riders. You’ll not only help your local community, but also provide a service that helps the horse industry evolve with sound perspective you can share and teach.

This ready market tends to be active social media participants, even if they’re just lurkers. Be careful about joining a frenzy that’s caustic. You’re likely to not only loose prospects ready to consider client status, but also industry leaders no longer willing to be referral agents for you. Nobody likes a bully. There’s a big difference between passion and arrogance. Lean toward the former and you’ll likely grow your business. Take the latter position and you’ll deserve the business failure you achieve.

If you really care about horses, consider reaching out to novices in ways they can understand, afford and appreciate. The gratefulness they show provides a super example for more seasoned equestrians to emulate. You’ll be amazed how much you can learn from these special people.

Maybe the answer is as simple as that.