Building a horse business around a custom tack idea
This is the second part of an interview with Natasha Raina of Two Horse Tack. If you missed Sunday’s post, find out what fun she’s having with horse business success here. Read this prior horse blog post if you want to know why Natasha started her business, what beta biothane is or how she can […]
Our Wild Hearts is a horse movie worth checking out
I asked how and why Hallmark picked up this film. The short story is, Ricky happened to be in another film recently on the Hallmark Movie Channel opposite Luke Perry, namely Goodnight for Justice: Queen of Hearts, which garnered the highest ratings for the channel so far. Ricky (of Ricky Schroder Productions – producers of this movie) knew this would be a good fit. Apparently a lot of professional horsemen were involved in the production (including Pro Rodeo members, NHSRA and CHSRA) with stunts and fill in roles, which has garnered good support from the horse community.
Horses for sale – what planet am I on?
There’s not much that shocks me anymore. Career activities in the white, blue and no-collar world have given me a broad perspective on ‘the dumb things people do.’ I’m not sure whether it’s the new age of instant gratification (and reduced manners), a contracting equine industry, advertising decisions (word-of-mouth is our usual approach) or the […]
Top 25 horse blogs 2012 – Horse Sense and Cents recognized
Some exciting news for us – and hopefully for the readers of this blog. Recently we were named one of the top horse blogs with 25 others in the nation by Bel Rea. You can see the top 25 list here (we’re in some pretty good company). Just figured I’d share the news. I’ll probably […]
Fun solving a horse challenge – Linda Hauck created world-wide demand doing it
In just months after final design, Linda secured a distributor with a long history and huge reach in Europe. Six months after that, she was signed on the spot with an Australian distributor with 40 stores. Today, she travels the world, picking up distributors and fans in new countries every month.
Young horse training blogs – people will pay you for access through Amazon
For those of you not familiar with Kindle as a business resource and how it’s structured relative to payment, you can download a document or website at no cost to you, whether it’s a young horse training book, a website blog focused on alpha mares, an e-booklet on transitioning OTTBs, a horse care missive, or whatever you deem worthy of presenting to others related to equine careers or horse care.
Fire a client
Whenever I hear how simple a horse will be to start under saddle – or a client repeat how easy they are to work with – I get concerned.
Finding time for horse activities
For anyone seeking to start or grow a business with horses in the mix, being able to find the hours in the day to get everything done with extra time to devote to concentrated horse interactions and/or business planning and marketing activities is critical. Why not try doing something different to help make your dreams come true?
Good horse businesses are clear about what they do and how they help
When I talk to successful horse business operators, they are very clear about what they do and are consistent in presenting a message that reflects this. In addition, they’re passionate about their mission because their business is founded on a service or product designed to help people (and/or horses).
How to start a horse business
Thinking about starting a horse business can result in a confusing tangle of questions and uncertainty about where to start. People often jump to opening their doors in their excitement of “just do it” rather than sorting it all out and tackling the research and strategic thinking. They soon discover that what they skipped over in early planning reappears as a stumbling block.