Equine business marketing challenges? Get creative with this link.

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This Thursday link pointer/summary includes only a single link (as it will take some time to truly incorporate the opportunities available here) that may seem to have nothing to do with horses. If you sell anything equine to anyone, though, this is great resource for finding excuses to connect with people. It’s a month-by-month breakdown of daily, weekly and monthly designated celebrations (focused primarily on the US) that are on the books. Laugh-out-loud at some of the outlandish entries, but also realize creative marketing opportunities presented to connect with your prospects, clients, centers-of-influence, friends and colleagues that other’s may not consider. Seriously. If you’re using the economy as an excuse for poor revenue, get busy standing out with this great excuse to connect.


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Is keeping the horse you love a struggle?

Horses aren’t just recreational vehicles to be sold off as commodities when times are tough. They’re pets and partners representing ‘me time,’ emotional bonds, spiritual enrichment, psychological stabilizers and confidants. Before you decide you can’t afford a horse anymore, consider the real costs – and try to get creative about how you may be able to hold on.