“It’s the economy, stupid,” is a refrain that’s been going on for too long. Either you’re a victim or one who believes you have the power to shape your outcomes. Funny thing is, you don’t hear how troublesome the economy is from horse businesses that are thriving. Doesn’t that make you wonder what they’re doing to prosper when everyone else seems to be merely struggling to survive?
Category Archives: Horse business marketing
Horse sense rules: when scripts for success aren’t working, stop the stupidity
Of course, almost every business-savvy multiple-horse-owner who has engaged vendors for training find themselves stuck with a bill that delivers a horse that is not only ill-prepared for the stated job request, but also set back by human mistakes made in the ‘schooling’ process, ONCE. What really puzzles me is why there are so many who go back for more.
Horse conference brought women businesses together in Kentucky
Last week, I had the pleasure of heading down to The Bluegrass State for an event designed for women with equine-related companies. What struck me is how kind, open and inviting most of the attendees of this gathering sponsored by the Women’s Horse Industry Association were.
Social media marketing could use a dose of horse sense
If you seek to eke out any portion of your living from horse related activities and believe tactics that alienate your prospects or clients are effective, or embrace the latest horse training fad or fetish thinking your credibility will be enhanced (with both equines and people), think again.
Social media can tell you a lot about horse people
Social media is a great way to test your listening savvy – a critical skill to develop of you want to truly connect with horses.
Do what you love – love what you do
Guest post from Alli Farkas Note from Nanette: I approached Alli asking if she’d like to guest post on this blog because I was impressed with her story, have known a lot of artists who struggle and found her pricing for customized equine portraits to be very reasonable. Her services seem appealing to the…
Horse business marketing from cyber space
Today, I also received a birthday greeting from a site I had not visited. I thought this was a brilliant idea
Losing Client or members with your policies?
It’s amazing how many stupid rule decisions get made without considering the associated costs of annoying clients. If you’re an equine professional, selling to the small business market or a horse membership organization decision maker do you think about the customers’ reactions with efficiency or protection ideas? Today’s talkative social media environment demands you confirm…
Horse Sense offers insight on how not to market equine enterprises
Friday’s Opinion Why do some marketers still feel being an aggressive, hostile and avoided herd member is a good thing? Sadly, the very old-school, two-by-four, forget-about-the-audience culture, sell, sell, sell, in-your-face approach is becoming common on some of the social media sites that used to be immune. How can intimidating your buyers into compliance and/or…
Find equine businesses in your neighborhood
Tim Van Loan launched www.HorseShoeCorner.com in July of 2008. It’s an interesting concept borne from personal challenges. While he’s still working on gaining critical mass to make it a regular destination for buyers, he has created some useful tools for those tired of trying to compare horse services and products. Horse Sense and Cents for…
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