For those of you not familiar with Kindle as a business resource and how it’s structured relative to payment, you can download a document or website at no cost to you, whether it’s a young horse training book, a website blog focused on alpha mares, an e-booklet on transitioning OTTBs, a horse care missive, or whatever you deem worthy of presenting to others related to equine careers or horse care.

Whenever I hear how simple a horse will be to start under saddle – or a client repeat how easy they are to work with – I get concerned.

When I talk to successful horse business operators, they are very clear about what they do and are consistent in presenting a message that reflects this. In addition, they’re passionate about their mission because their business is founded on a service or product designed to help people (and/or horses).

Thinking about starting a horse business can result in a confusing tangle of questions and uncertainty about where to start. People often jump to opening their doors in their excitement of “just do it” rather than sorting it all out and tackling the research and strategic thinking. They soon discover that what they skipped over in early planning reappears as a stumbling block.