Popular horse blogs and successful equine industry businesses are incorporating video into their marketing mix. Early this year I set a goal to learn more on this front and make it a regular component of the Horse Sense and Cents blog. I haven’t quite figured out how to incorporate this into the copy writing/marketing site and blog, but I will.
Perhaps a bit behind the times with the normal crowd, but ahead of many in the horse industry, video capture, resource discernment and editing are skills goals I’ve set for mastery this year (OK, probably more like passable familiarity). As result, I’ve been playing with a number of of tools and approaches in a quest to make video a big part of strategic marketing activities in the latter part of this year and more professionally so in years to come. Of course, I’m also looking for ways to entertain those long-standing readers of this blog, as well as others who come to visit seeking free information.
Recently, I discovered GoAnimate.com. It’s free for some stuff, with paid upgrades for more enhanced features. This is best when offering humorous messages (most of us have seen the vet vs. horse owner dialog – I believe this one was created on Xtranormal, but found the process there more challenging with a lot of hidden fees). But, if you can craft something that gets people nodding and smiling with a bit of a marketing message somewhere, it’s a fun way to make a point.
This evening, I took a first stab as I learned how this system works (it’s pretty easy). Here’s what I ‘produced’ in about an hour (the learning curve was a factor here, as was the copy writing – I had no idea where I would go with this when I entered the site so wasn’t working from a script):
Frankly, my plan was to do something hilarious with no marketing aspect to the piece, but I’m not feeling particularly brilliant tonight after an exhausting day and long week. Regardless, I figured a lot of readers could have fun with this resource for personal, business, cause or just plain laughable moments.
Please share in the comments below what you think of this video, links to films you’ve created with this tool and ideas for a future commentary that could be fun for all. Give me an idea and I’d be happy to run with it. After 43 years of riding, with a good chunk of that time witnessing some of the stranger than fiction things that go on in the horse industry, I have a lot to draw from.
Thanks for being such a great group of devoted readers!